You’ll take more listings.
We send CMA’s to your database, farm area and leads on a monthly basis so you are always top of mind when it's time to sell.
Quit losing deals and start landing them!
Sign up to learn how.
Features
Unlock the Power of CMA Everyday
CMA Everyday is packed with a wide range of features designed to elevate your lead generation efforts and deliver unmatched value to homeowners.
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Home Valuation
- Our system generates real-time estimated property values for a wide range of residential properties across the United States. From single-family homes to townhouses and condominiums, you'll have access to up-to-the-minute valuations at your fingertips.
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Remodel Value
- Our system offers tailored recommendations for home improvement projects that yield the highest return on investment. Empower homeowners with insights to enhance their property's value and their overall enjoyment of their home.
How It Works
Your Path to Proactive Lead Generation
Streamlined and Simple: Master the Lead Generation Game.
At CMA Everyday, we've designed a user-friendly platform that simplifies the lead generation process for realtors. Follow these steps to unlock the full potential of your real estate success:
Choose Your Plan
Begin your journey by selecting the pricing tier that suits your needs and create an account on our portal to access the full range of features.
Personalize Your Brand
Create your brand identity and any co-brands by entering your brokerage information, contact details, and uploading your photo. These personalized touches will enhance your communication with homeowners.
Build Your Audience
Compile a list of homeowners and properties you wish to connect with. Our user-friendly platform allows you to upload a csv file following a simple template, making the process smooth and hassle-free.
Craft Your Campaign
Create a campaign that suits your marketing goals and schedule the frequency of your mailings—whether it's a one-time send, monthly, quarterly, or annually. With CMA Everyday, your communication strategy is in your hands.
Empower Your Letters
Our system will generate real-time property valuations, market insights, and remodel suggestions for each homeowner. Incorporate this invaluable data into your mailing template to create personalized letters that leave a lasting impact.
Trust the Process
Once your letters are ready, submit your order to our trusted direct mail partner. They'll handle the printing and mailing process efficiently, ensuring your communications reach homeowners in a timely manner.
Embrace Your Future
Master the art of proactive lead generation with CMA Everyday. Our intuitive platform and value-driven approach ensure that every step of your real estate journey is met with success and rewarding connections.
FAQ
Frequently Asked Questions
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How does it work?
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Many Agents will manually send out CMA’s to their database/farm area in order to generate listings. It’s time consuming and expensive to do this by hand. We have streamlined this process so every month your database will receive a brilliant letter offering them the value of their home and other useful market data. The best part is YOU look like the EXPERT and gain their trust.
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What type of response should I expect?
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You will receive 3 types of calls. First will be “COME LIST ME’S”. Sellers will think you are the expert based on the level of high quality information you provide. Second, you will have sellers who don’t agree with your pricing. This is great news. Let them know it’s automated and that you can stop by and take a look to give them a more accurate pricing. Finally, you will receive the unsubscribes. It’s okay, you get them in every form of marketing and it’s easy to add someone to a do not mail list.
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How do you track response rate?
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Right now that’s on you! But, we are working on a feature to have a dedicated phone number that goes to you that way we can track every inbound text and call.
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What happens if the price evaluation is wrong?
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Our system is usually within 3-5% accuracy. If a homeowner has done major upgrades this is when you will want to schedule a personal tour of their home to get the appointment. Let them know it’s still an “estimate” much like a zestimate.
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Can I see what the price valuation is?
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Yes, all valuations can be found in your account dashboard.
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What if there is no valuation for a property?
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The system will not be able to create a valuation for every property entered. You will not be charged for any valuations we are unable to generate.
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Can other agents mail the same property?
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They can. Don’t worry about that, most agents give up on their marketing within 1-2 months of starting.
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What makes you different from other companies?
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Mailers, postcards and handwritten letters don’t provide any real value to the homeowner. Most agents just talk about how great they are or how much they’ve sold. There is a reason people love Zillow and Redfin estimates…they offer value! We do the same and it makes you look like the local expert.